![white house down film white house down film](https://img.goldposter.com/2017/12/white-house-down_poster_goldposter_com_25.jpg)
And that’s another situation: when you overhype a movie so much that everyone thinks it’s the next coming of Christ, and then it naturally kind of backfires. Was this that different than things that have happened to you in the past-like, say, Godzilla or something? I’m pretty philosophical about these things. You have to just do good work and then everything will happen. And I kind of told him, look, I’ve seen this over and over again, also with Heath Ledger, who was super successful and then not so successful, and then super successful again. They’re not blind." And you know, when you’re on the high that he was, being called by People Magazine the sexiest man alive, a downfall has to come, you know what I mean. And I said, "Channing, don’t worry, because people see your potential onscreen. Brad Pitt, for example, he had flops in between. And then naturally Jamie Foxx said, "Oh, if Channing is only doing two weeks, then I’m also only doing two weeks."Ĭhanning Tatum had such an incredible year last year, it seemed like we finally had another movie star. So he actually only did two weeks of promotion, which is not enough for a movie like that. And then later, for foreign, another week off. And then it’s just, you know, maybe because we had Channing Tatum and Jamie Foxx, everybody thought, “This must be big.” But the fact was neither Channing nor Jamie could do solo promotion for the movie, because Channing was shooting the Wachowski film, and only got a week off. So I don’t know how a 140 million dollar blockbuster can fly under the radar, but yours pretty much did. It’s funny, I don’t know what your budget was, 150 million.
White house down film tv#
It also didn’t do that well in the theaters, but it’s probably one of the most seen movies on TV these days. I had the same thing happen to me when I did The Patriot with Mel Gibson. I think the movie will have a long life, because it’s a good movie. But we also likely cost nearly twice as much. And worldwide we were more successful than them. And you always kind of say to yourself, well, the bigger second movie is always the more successful one. We had taken on the movie, and we had just hired Channing Tatum, who I really wanted.
![white house down film white house down film](https://s3.amazonaws.com/tasmeemme.project.mi.thumbnails/resize_805x9000/211/227211.jpg)
I was not aware of it when I took the job. How does that happen, that they make two White House movies? But in story and imagery, totally different. It’s very unique that the movies are so similar.
White house down film plus#
It was more like a hundred million dollars that we should have made, plus our 73 million or whatever it was we made. And the other movie, which nobody took seriously, fully embraced the concept and made a hundred million dollars. Another movie like that? It was just bad timing. And at the beginning we had a huge push back, when the first TV commercials ran. And what they did was put the two actors in front of nothing.
![white house down film white house down film](https://upload.wikimedia.org/wikipedia/en/b/bf/Olympus_Has_Fallen_poster.jpg)
They showed Air Force One going down and the Capitol exploding and the burning White House, and all of a sudden it felt like the big movie it was. It was interesting, in China, they did that.
![white house down film white house down film](https://www.gralon.net/cinema/affiche/film-white-house-down-205806.gif)
And they should have showed all the other big events and images at least. And Sony felt, because of the other movie -we always called it the other movie-we cannot show the burning White House. It was like a hostile takeover of the White House. It was like this: The movie had a clear concept. As for the other reasons, well…let’s let Emmerich explain. There were reasons, sure- Olympus Has Fallen, an entirely different film about a White House takeover which came out in March, three months before White House Down, being the biggest. But Emmerich’s White House Down, despite being every bit as fun and preposterous as you might have hoped, ended up becoming one of the summer’s more spectacular failures, at least in theaters, where few went to see it. Do you perhaps need a handsome and charismatic president to inhabit the White House you plan- for the third time in the same filmography!-on destroying? How about the Academy Award-winner and slow jam assassin Jamie Foxx? Does that sound like a movie that people will watch for the next one thousand years on cable, perhaps, after a rousing showing at the summer box office? It helps to have Channing Tatum, fresh out the Magic Mike strip club, backflipping into the lead role in your film. It helps, if you’re going to throw $140 million in the direction of a summer blockbuster, to have Roland Emmerich, the guy who made Independence Day and The Patriot, the guy whose films have grossed over a billion dollars in this country, directing it. Nothing in Hollywood is a sure thing, but some things are more sure than others.